Family Relationships

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Sunday, December 23, 2007

Americans are busy spending well over $26 billion on gift cards this holiday season. And, just when you thought you'd heard it all, here comes the idea of a medical gift card. With Christmas literally right around the corner and your stress level high, it may be exactly what the doctor ordered.

This unique card is being issued by Visa and the targeted audience is the Sandwiched Boomers. They are the ones buying presents for aging parents who have increasing health needs. They're also looking to gift their emerging adult children who are at college or living on their own and concerned about their fitness. The gift can be used toward a variety of health related services – prescription co-pays, medical or dental visits, contact lenses, even some wellness programs, elective surgery and gym memberships.

For that special someone who has everything or the hard-to-buy-for one on your shopping list, it's the perfect idea. And your contribution will help your loved ones stay healthy in the New Year.

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